Our Vision To be pioneers in producing and introducing the world to the ancestral heritage of date seasoning and flavoring — transforming Saudi dates into a modern product that blends authenticity with innovation. Our Goals We aim to produce premium packaging that meets customer needs and modern consumption requirements, ensuring the safe and healthy handling of dates while strengthening the presence of Saudi products in local and global markets. Our Mission To offer naturally preserved dates in a modern and innovative way that combines quality, authenticity, and creativity.