Designer Alya AlAli founded the “No Added Sugar” brand in 2020, continuing the journey of “Al-Qirtasiyyah”, which was a pioneer in the gifts sector before it closed due to the COVID-19 pandemic. The brand aims to offer innovative products with unique designs, full of delightful surprises that bring joy to everyday life, such as yoga mats, relaxation products, and beautifully packaged accessories perfect for gifting.