Building an effective digital marketing strategy and identifying the most profitable sales channels to reach the target customer.

The Entrepreneurship World Cup concludes with its grand finals ceremony, honoring the 13 winning startups, and recognizing the outstanding entrepreneurial ideas.

The franchise sector is experiencing rapid expansion amidst global economic shifts, making the evaluation of investment opportunities a pivotal step in ensuring informed strategic decisions that achieve optimal returns and mitigate potential risks. This workshop aims to empower participants to understand the scientific and methodological foundations of franchise evaluation by analyzing the key factors influencing the viability of investment opportunities and assessing their true value. It also seeks to deepen their understanding of financial and operational evaluation methods for franchises before investment and equip them with professional standards to objectively evaluate exit opportunities, balancing the interests of both the investor and the franchisor. By the end of the workshop, participants will be able to apply precise tools to make more informed investment decisions, contributing to the success and sustainability of franchises in a competitive and evolving business environment.

The world of entrepreneurship is witnessing a significant expansion in the adoption of franchise systems as one of the most effective models for growth and expansion. This makes building a distinctive franchise model a strategic skill that requires a deep understanding of the system's components and mechanisms. This workshop aims to empower participants with a comprehensive understanding of the different types and models of franchises, introduce them to the practical steps for obtaining a successful franchise, and analyze the most prominent reasons for project failure and how to avoid them. It also seeks to develop participants' ability to weigh up whether to launch a new project or adopt an existing franchise model, based on well-considered criteria that balance risks and returns. By the end of the workshop, participants will have gained a holistic understanding that will help them design innovative and sustainable franchise models, enabling them to make informed investment decisions that strengthen their presence in a dynamic and competitive market.

In light of the rapid growth of the franchise sector, operational challenges have emerged as a key factor determining brand success and sustainability. This makes a thorough understanding of operational aspects and their effective management essential for every leader or investor in this field. This workshop aims to empower participants to grasp the vital role of operations within the franchise system and their direct impact on achieving efficiency and quality across all branches. It will delve into the most prominent operational challenges that franchisees may face and how to address them scientifically and practically. The workshop also seeks to familiarize participants with the components of an operational manual and its importance as a tool for standardizing and controlling performance. Furthermore, it will equip them with the ability to define quality standards that ensure consistency across branches and enhance customer trust in the brand. By the end of the workshop, participants will be better prepared to implement advanced operational practices that contribute to increased performance efficiency and the sustainability of the franchise in a dynamic and evolving business environment.