In today’s rapidly evolving digital and logistics landscape, understanding the National Address and its components has become a key factor in enhancing business efficiency and institutional communication. This workshop aims to help participants understand the importance of the National and Short Address systems and their vital role in improving accessibility and service delivery. It will highlight the system’s key achievements, the services it provides to citizens and businesses, and the most significant partnerships that contributed to its development and expansion. Special focus will be given to how the Short Address supports business growth and enhances user experience. The workshop seeks to build institutional awareness of the importance of spatial data in driving digital transformation and improving the quality of national services.

Universities today are in an increasingly competitive environment in the fields of innovation and entrepreneurship. This workshop aims to empower participants to leverage the university’s research and knowledge systems to generate pioneering ideas and transform them into impactful projects. It provides an in-depth understanding of the role of partnerships in major projects, introduces the concept of innovation incubators, and explains how they support patent registration through Qassim University’s mechanisms. The workshop also explores the role of intellectual property empowerment centers in promoting institutional innovation and reviews awareness programs that spread entrepreneurial culture. Participants will gain insight into the innovator and entrepreneur journey within the university, helping to channel innovation outcomes toward sustainable economic and knowledge value that enhances the university’s position as an active center for innovation and development.

This workshop covers the fundamentals of the Business Model and its role in transforming entrepreneurial ideas into economically and socially sustainable ventures. Participants will gain practical skills to analyze their ideas and design a business model using the Business Model Canvas, enhancing the success and sustainability of their projects in a competitive business environment.

In an era of growing quality demands and national standardization requirements, understanding the Saudi Quality Mark and conformity assessment systems has become essential. This workshop provides participants with comprehensive knowledge of conformity assessment mechanisms, the Saudi Quality Mark, and its requirements. Participants will explore product categories covered, certification procedures, and the benefits of obtaining the mark, alongside smart tools such as the “Taqeem” app. The session aims to enhance participants’ ability to apply national quality standards that strengthen institutional performance and competitiveness.

An overview of the Chinese economy and China’s role as a global manufacturing hub. ‏The most attractive sectors for Saudi traders (electronics, household goods, industrial tools, textiles, etc.). ‏How to study the market before making an import decision (demand analysis, competition, pricing). ‏Real-life examples from the Chinese market.