Highlighting the role of technology in reshaping our perception of space and the environment, driving action toward a more sustainable future.

Building exceptional customer experiences has become a decisive factor in achieving business success and brand sustainability. This workshop empowers participants with the skills to master effective communication and long-term relationship building, from the first customer interaction that shapes brand perception to post-purchase communication that reinforces trust and loyalty. Through interactive exercises, participants will learn how to transform customers from mere buyers into true brand ambassadors—establishing a customer-centric culture that drives reputation, competitiveness, and sustainable growth.

Saudi Arabia’s economy is undergoing a stage of prosperity and qualitative transformation that requires a deeper understanding of the regulatory framework governing the business environment and enabling enterprises to grow and sustain. This workshop aims to provide participants with a comprehensive understanding of the foundations upon which Saudi regulations are built and highlight the key role of SMEs in supporting the national economy. It also reviews the key regulatory provisions and opportunities available to them, while emphasizing the role of universities in offering specialized consulting services and fostering partnerships with public and private sectors. The workshop empowers participants to apply regulatory knowledge to enhance their practices and contribute to the growth of the entrepreneurship ecosystem in alignment with Saudi Vision 2030.

In an increasingly interconnected global economy, this workshop provides participants with valuable insights into the fast-evolving Chinese market and its import opportunities. It equips them with practical skills to manage import operations efficiently, from supplier evaluation to customs procedures and legal compliance. Participants will also develop negotiation and supplier management abilities while understanding contract, finance, and logistics aspects of international trade. Combining theoretical and applied learning, this workshop helps participants expand their business reach and competitiveness both locally and globally.

In an era of rapid technological advancement and redefined learning and development practices, this workshop provides participants with a deep understanding of how to leverage AI technologies to transform institutional learning strategies. It begins with an introductory exploration of AI concepts and opportunities, followed by an interactive simulation that demonstrates practical applications in learning environments. Participants will then engage in strategic planning supported by feedback and reflection. The workshop aims to empower participants to redesign their organizations’ learning and development systems in smarter, more effective ways that enhance organizational efficiency and foster sustainable innovation.