The food and beverage sector is undergoing a major transformation driven by advances in artificial intelligence technologies. Understanding these capabilities has become essential for innovation and operational efficiency. This workshop aims to enable participants to leverage AI in developing their businesses by exploring its applications in menu analysis, evaluating item performance, creating new dishes based on customer preferences, analyzing feedback intelligently, and utilizing voice-ordering technologies to enhance the user experience. The workshop also focuses on developing participants’ practical skills and providing them with modern tools that improve service quality and enhance competitiveness in a data-driven, innovation-based market.

The digital world is experiencing an unprecedented transformation in interaction and consumption behaviors, making TikTok an essential platform for any business aiming to strengthen its presence and growth. This workshop helps participants understand the unique features that set TikTok apart and how it influences modern commerce. It explores the platform’s innovative growth solutions and teaches participants how to master the art of creating engaging content that captures attention and drives interaction. Overall, the session provides participants with practical experience in developing an effective digital strategy that turns TikTok into a powerful tool for achieving marketing goals and enhancing business competitiveness.

Guiding the entrepreneur in formulating the vision and mission and establishing a comprehensive action plan for growth

A session on E-commerce: hasan smarn

A session with advisor at the ministry of industry: Nasser Al-Mutairi