This workshop offers a unique opportunity to explore the transition toward a franchise model as one of the most prominent modern pathways for achieving growth and institutional sustainability. It aims to empower participants with a deep understanding of the strategic factors that make franchising a key option amid increasing market competitiveness, while introducing the Frannex Framework as a practical methodology for effectively managing this transformation. Participants will also learn the essential pillars of franchise success—planning, organization, operations, and performance monitoring—and analyze their brand’s readiness index to identify strengths and areas for improvement. By the end, attendees will have gained an integrated vision and practical skills to confidently lead franchise initiatives that enhance competitiveness and ensure business sustainability in the modern market.

With the growing shift toward digital transformation and the integration of government systems, this workshop opens new horizons for participants to understand the Mas platform as a strategic tool that enhances efficiency and transparency in business environments. Participants will learn about the platform’s key advantages, practical steps to start using its services effectively, and the ecosystem of partners supporting institutional integration and collaboration. The workshop aims to provide participants with practical insights that accelerate their operations, improve institutional performance, and align with smart transformation goals.

Innovating new business models using artificial intelligence. Digital transformation strategies for startups. Opportunities in the data-driven economy. Legal and ethical challenges of intelligent business models.

The government sector is witnessing a major transformation that requires a deeper understanding of monitoring and compliance mechanisms and their role in enhancing institutional performance, transparency, and sustainability. This workshop aims to help participants grasp the comprehensive picture of the compliance and monitoring portfolio and learn about the Muthal | Municipal Compliance Program, its standards, and best practices. It will also highlight improvement initiatives and explore the communication and media efforts that foster a culture of compliance and raise institutional awareness. These elements collectively contribute to better governance, performance quality, and the achievement of public sector strategic goals.

The modern business world is defined by rapid technological and competitive changes, making innovation the essence of success and excellence. This workshop equips participants with a comprehensive understanding of innovation as a core driver of institutional development and competitive advantage. It introduces the types and methods of innovation, guiding participants through each step—from generating creative ideas to evaluating, designing, and implementing effective solutions. The session seeks to spark a mindset shift, empowering participants to cultivate sustainable innovation cultures that enhance organizational performance and market distinction.