highlights how venture capital is reshaping the future of investment and empowering startups in Saudi Arabia.

In this inspiring keynote, Jeff Hoffman, Chairman of the Board of the Global Entrepreneurship Network, shares how an entrepreneurial mindset transcends geography, status, and circumstance. Drawing on decades of global experience mentoring founders and scaling companies like Priceline, Jeff reveals the habits, mindset, and resilience that transform challenges into opportunity and ideas into impact. This talk reframes entrepreneurship as a way of thinking that builds nations, not just businesses.

Kicking off the EWC, the first group of startups takes the stage to pitch their innovative ideas and ventures, and each with five minutes to impress the judges.

The competition continues with the second batch of startups, as each team presents its entrepreneurial idea in a five-minute pitch before the judging panel.

This workshop helps participants understand how to build a solid foundation for sustainable growth—from the first order to operational maturity. It focuses on smart marketing strategies that connect data analytics with customer behavior, operational management, and evidence-based decision-making. The session concludes with practical expansion strategies that enable participants to scale efficiently, develop actionable plans, and achieve measurable business sustainability and leadership.