Amid the rapid transformations in the industrial and mining sectors and their pivotal role in enhancing the national economy and achieving sustainable development goals, this workshop provides participants with a comprehensive understanding of the professional system in these vital sectors. Participants explore the sectors’ strategic importance, the methodology of occupational classification, and professional standards that regulate performance quality, enabling them to build professional capacities that contribute effectively to improving industrial and mining work environments and enhancing competitiveness.

This workshop introduces participants to the role of the Human Capability Development Agency in building an integrated system for developing human capital and enhancing its competitiveness. It covers the agency’s overview, strategic directions in skill development, and highlights its key initiatives in supporting sustainable human development, fostering participants’ understanding of the synergy between policies and initiatives to achieve Saudi Vision 2030 goals.

The digital world is rapidly evolving, reshaping how we search, market, and communicate with audiences. Understanding artificial intelligence and its role in the future of search engines has become a necessity rather than a luxury. This workshop enables participants to grasp emerging AI technologies and their applications in improving content visibility and optimizing digital advertising campaigns. Through an insightful journey that combines analytical perspectives with practical advertising strategies, participants will learn how to design data-driven, adaptive marketing approaches that enhance efficiency and drive measurable results in a competitive digital landscape.

With the profound transformations reshaping business environments and the emergence of new work models redefining the concepts of employment and entrepreneurship, this workshop aims to help participants understand the pivotal role of Future Work Company in leading this shift. Participants will explore various modern work models such as freelance, flexible, and remote work, and learn how to leverage them effectively in developing entrepreneurial projects. The session also highlights how to access specialized expertise when needed and presents local and international case studies of entrepreneurs who succeeded through these innovative models—broadening participants’ perspectives and strengthening their ability to build sustainable, competitive ventures in an evolving market.

This workshop highlights X’s pivotal role in driving the growth of small and medium-sized businesses (SMBs) by showcasing its tools and platforms that enhance performance and scalability. It also explores practical strategies to leverage X’s platform and capitalize on cultural and economic trends to achieve sustainable growth and competitiveness