Biban Forum 2025, organized by the Small and Medium Enterprises General Authority (Monsha’at), will take place from November 5 to 8 at the Riyadh Front Exhibition and Conference Center under the theme “Global Destination for Opportunities.”

The forum will feature 100 local and international brands within the Franchise Door, making it a leading platform for empowering brands and investors while promoting the expansion of the franchise model both locally and globally.

Through Biban Forum 2025, visitors will have the opportunity to connect with franchising companies and explore various brand licensing opportunities. The Franchise Door also serves as a launchpad for local brands to expand across the Kingdom and beyond, supported by a broad network of local and international partnerships. In addition, a distinguished group of local and global consulting firms will participate to provide guidance and support for investors and entrepreneurs throughout their franchising journey.

Through the Franchise Door, Biban Forum 2025 aims to promote the culture of franchising as an effective business model that offers a wide range of services and activities, including exploring investment opportunities presented by franchisors across different sectors, benefiting from the services of the Franchise Center, and attending specialized workshops, awareness sessions, and advisory meetings led by local and international experts.

The forum also seeks to create a comprehensive investment environment that brings together enablers, consultants, franchisors, and sector professionals under one roof—facilitating brand expansion and connecting them with potential investors.

Alongside the other thematic doors, the Franchise Door reinforces Biban Forum 2025’s role as a dynamic platform supporting Saudi Arabia’s business ecosystem by fostering investment and growth opportunities, and empowering entrepreneurs to engage in franchising—contributing to the achievement of the Saudi 2030 goals.